Ahlgrens
Ahlgrens_bilar_2.jpg
Ahlgrens is a former Swedish confectionery company. It was originally founded by Fredrik Ahlgren in the town of Gävle in 1885 as a store for paint and wallpaper, a business which was later extended to the production and sale of various types of chemicals, perfumes and other products. A mouthwash, introduced in 1908, was given the brandname Läkerol, a year later given to a pastille, which is still sold internationally in several variants.
The company was later bought, and the name Ahlgrens currently survives as a brand owned by the major Swedish-Danish confectionary corporation Malaco Leaf.
The product still most closely associated with the brand is Ahlgrens bilar ("Ahlgren's Cars"), sold since 1953 and marketed as the "the world's most sold car". In recent years the brand has been extended to other car- and road-related products, liquorice car tyres and sour road signs, the latter including the elk warning signs beloved by German tourists.
External links
- Ahlgrens bilar (in Swedish, Danish and Norwegian)
- Malaco Leaf, company website