Entergy Corporation

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Entergy Corporation (NYSE: ETR), based in New Orleans, Louisiana, is a Delaware chartered corporation engaged in electric power production, retail distribution operations, energy marketing and trading, and gas transportation. It owns and operates power plants with approximately 30,000 megawatts of generating capacity. It has annual revenues of approximately $9 billion dollars, according to a November 2004 filing with the Securities and Exchange Commission.

Entergy has three main operating segments: U.S. Utility, Non-Utility Nuclear, and Energy Commodity Services.

History

The company was formerly known as Middle South Utilities, Inc. It was using that name when it turned toward coal and nuclear-fired plants in the period 1973-74, the years of the first so-called "oil shock."

MSU adopted the name Entergy in May 1989 at a shareholder's meeting in Natchez, Mississippi. The name is supposed to convey elements of synergy and a break with the connotations of the label "utility," of tradition-bound regulated monopolies. A new corporate logo (seen above) was also adopted. It is said to represent a sun (digitized) rising over the Mississippi River.

Also in 1989, MSU/Entergy wrote off one of the biggest losses ever absorbed by an electricity generating company -- it wrote off $900 million it had invested in a never-completed nuclear power plant known as Grand Gulf 2, as part of a deal that settled litigation surrounding rate collection for its Grand Gulf 1.

In 1993, Entergy absorbed Gulf States Utilities, gaining nearly 600,000 customers.

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See also: Entergy Corporation, 1989, 2004, Arkansas, Arkansas Nuclear One, Cooper Nuclear Station, Delaware, Electric power, Energy