Experience design
Experience design is an approach to the design of products, services and environments based on a holistic consideration of the users' experience. Experience design is therefore driven by consideration of the 'moments' of engagement between people and brands, and the memories these moments create. Also known as experiential marketing, customer experience design, experiential design, brand experience.
Today, successful companies are adopting a more holistic and customer-centric relationship model built upon dialogue and interaction between brands and consumers. In doing so, they are considering and designing the 'total' experience of their brands.
Experience design is not driven by a single design discipline but instead requires a truly cross-discipline perspective that considers all aspects of the brand/business - from product, packaging and retail environment to the clothing and attitude of employees.
External links
- Design Council on Experience Design Design Council one stop shop information resource on Experience Design by Ralph Ardill of Imagination London.