Gatorade

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Gatorade logo

Gatorade is a non-carbonated sports drink marketed by PepsiCo. Originally made for athletes, it is now often consumed by non-athletes as a snack beverage. Gatorade was created by Dr. Robert Cade and Dr. Dana Shires at the University of Florida in 1966 and named for the university's football team, the Gators. The drink is intended to rehydrate and replenish the carbohydrates (using sucrose, glucose, and fructose), salts, vitamins, and minerals depleted during aerobic exercise (particularly in the debilitating Florida climate).

Dr. Cade entered into an agreement with the Indianapolis-based fruit and vegetable canning company Stokely-Van Camp, Inc. (S-VC) to produce the product, which he had already patented. In 1973 Cade and S-VC settled a lawsuit with the University of Florida, which had claimed the University owned the rights for the drink's formula. Since that time the University has received more than $80 million in Gatorade royalties.

Only a year after its commercial introduction Gatorade was reformulated, as its initial recipe contained the sweetener sodium cyclamate, which was banned by the FDA. [1]

The Florida Gator football team used Gatorade officially in 1967 and went on to win their first Orange Bowl title. They beat Georgia Tech, whose coach when asked why they lost replied: "We didn't have Gatorade. That made the difference." Gatorade was used officially in 1969 by the Kansas City Chiefs who attribute their Super Bowl title of that year to the University of Florida sports drink.

Marketed with dramatically perspiring athletic imagery, the drink became popular with non-athletes, and dietetic and low-sodium versions were added to the Gatorade product lineup.

The Quaker Oats company bought S-VC in 1983, after a bidding-war with rival Pillsbury. Quaker licensed manufacturing of Gatorade in some worldwide markets to PepsiCo, but sued Pepsi in Australia in 1998, alleging Pepsi had misappropriated Gatorade trade secrets to manufacture its own sports drink, All Sport. Quaker won the Australian case [2]. In August 2001 Pepsico acquired Quaker (after another bidding-war, this time with arch rival Coca-Cola). Both bidders valued Quaker largely because of the contribution of the Gatorade brand.

Contents
1 Flavors

1.1 Flavors in the United States

1.1.1 1967
1.1.2 1983
1.1.3 1989
1.1.4 1993
1.1.5 1997
1.1.6 1999
1.1.7 2001
1.1.8 2002
1.1.9 2003
1.1.10 2004
1.1.11 2005
1.1.12 Year Unknown

1.2 Flavors outside the US
1.3 External links

Flavors

This list is incomplete; you can help by expanding it.

Flavors in the United States

1967

1983

1989

1993

1997

1999

2001

2002

2003

2004

2005

Year Unknown

Flavors outside the US

External links

See also: Gatorade, 1966, 1967, 1973, 1983, 1989, 1993, 1997, 1998