Industry or market research

Industry or market research is the acquisition of corporate intelligence on a broad range of issues including:

• Macroenvironment
  • economy
  • government
  • legal
  • technology
  • ecological
  • sociocultural
• Market Analysis and Competitor analysis
  • market definition
  • market size
  • market segmentation
  • industry structure and strategic groupings
  • Porter 5 forces analysis
  • supply chain
  • competition and market share
  • competitors' strengths and weaknesses
  • market trends
• Consumer Analysis or Marketing research
  • nature of the buying decision
  • participants
  • demographics
  • psychographics
  • buyer motivation and expectations
  • loyalty segments

see also: marketing, marketing research, marketing management

List of Marketing Topics	List of Management Topics
List of Economics Topics	List of Accounting Topics
List of Finance Topics	List of Economists

See also: Industry or market research, Competitor analysis, Environmental scanning, List of accounting topics, List of economics topics, List of economists, List of finance topics, List of management topics, List of marketing topics, Marketing