Permanent wave
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Permwave.JPG
Permwave.JPG
A permanent wave, commonly called a perm, is the chemical treatment of hair to produce curls. The first popular home permanent was the Toni brand. The Toni company used a set of twins to advertise their products — one with a salon perm and one with the home perm.
The same chemicals can be used for people with natural curly and/or Afro-Centric hair. The reverse perm straightens the hair instead of curling it.