Popular Science (magazine)
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Popular Science is an American monthly magazine founded in 1872 carrying articles for the general reader on science and technology subjects. Published by TimeWarner, it is especially well known for its What's New feature, which highlights several recent advances in technology each month. Since March 2004, it also contains the highly-praised "How 2.0," which allows the average american to, for example, melt tungsten or customize PDAs. It has a newstand price of $3.99 in the US and $4.99 in Canada. The subscription cost per issue is between $0.91 and $1.33.
In the 1930s and 1940s, Paramount Pictures produced a short subject series under the Popular Science name based upon the style and tone magazine. The shorts, all one-reel (ten minutes) in length, were shot exclusively in Cinecolor for many years.
Popular Science is known for wildly overestimating the availability or practicality of scientific advances, often taking the claims of a technology's advocates at face value without criticism.
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Content
- Technology
- News
- Stories
- Dept.
Demographics
- Founded in 1872
- Circulation of 1.45 million subscribers
- A readership of more than seven million people.
- Gender breakdown 81% male, 19% female.
- The median age is 43.
- 85% of subscribers have a college degree, and 60% a postgraduate degree.
- Average subscriber household income of over $100,000.
Popular Science Throughout the Decades
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