Product management

Topics in Marketing.
Key concepts
Product / Price / Promotion "Placement" / Service / Retail Marketing research / Marketing strategies
Promotion
Advertising / Sales promotion Personal Sales / Publicity Public relations / Direct marketing
Promotional media
Newspapers / Magazines Broadcasting / online media Blogging / Billboard
Roles
Promoters / Infotainers

Product Management is one of the four areas of marketing. The other three parts of the marketing mix are pricing, promotion, and distribution. Product management deals with questions like:

• What products to produce and sell
• What new products to add
• What existing products to discontinue
• How long will it take for a product to penetrate the market
• How many products to have in the product line
• How to balance a product portfolio
• How to introduce a product to the market
• Whether to use a product differentiation strategy
• What is the best product positioning
• What brand name to use
• Whether to use individual branding or family branding
• Whether to use product bundling or product lining
• What logo to use
• Product Life Cycle considerations
• Planned obsolescence considerations

See also

• product
• marketing management
• brand management

See also: Product management, Advertising, Billboard, Blogging, Brand, Brand management, Broadcasting, Diffusion (business), Direct marketing