Red herring

A red herring, also refered to as a kipper, is a dried, smoked, herring. The curing process turns the fish red.

The phrase red herring has a number of metaphorical senses that share the general sense of something being a diversion from the original objective:


The phrase is believed to originate from the practice of saving a hunted fox by dragging a red herring across its trail to cause the pursuing hounds to lose the true scent and follow the false odor of herring instead.

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See also: Red herring, 1990s, Adventure games, Brighton, Chainsaw, Detective, Dot-com, England, Great Britain